Taieed Zahra is a Training Consultant, Social Entrepreneur, and a mother, with 20 years of work experience. Much of her work has focused on empowering people, especially women, to become strong and independent. She believes that when a woman faces a hard time, her strength turns into her greatest power.

The Organic Core started with a small wish — to give her father a healthy meal. She made homemade granola at home. Her father loved it. Then the kids and other family members loved it too.

After many tries and small changes, Granolyx was created. That one small experiment became the start of The Organic Core.

The Organic Core is not just a shop. It is a mindset — choosing things that are simple and real. Starting with Granolyx, it grew into Chilli Oil, Tough Roots hair oil (made using her mother's old herbal formula), and handmade soaps.

Every product is made with the same love she put into her father's first bowl of granola.